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±±¾©Èü³µpk10 UK topic page, a collection of Sales Promotion articles and analysis
Carling persuades Jimmy Bullard to re-enact naked American Beauty pose
Carling is spending £3.6m on a campaign for the next football season, offering fans £10 off official football shirts via
Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy
Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline 'Find Your Flow' via
Media360 offers key lessons in innovation
Speakers gave their take on what innovation means to their company at this year's two-day gathering. By Arif Durrani.
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery
A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper
Supermarkets 'well within rights' over Which? claims they are 'misleading' consumers
Consumer group Which? on Tuesday (21 April), issued a 'super-complaint' accusing supermarkets of deliberately "misleading" and "confusing" consumers out of
Which? accuses supermarkets of duping consumers out of 100s of millions of pounds
Which? has accused the UK supermarket sector of deliberately confusing shoppers out of hundreds of millions of pounds with misleading
Debenhams attributes 4% profit hike to sales promotion and online deliveries
Debenhams has reported better-than-expected half-year results, with profit before tax up 4.3% to £88.9m and like-for-like sales up 1.3%.
Bigballs hires big Chris Maples as chief revenue officer
Bigballs, the digital film-making and storytelling business, has appointed Chris Maples as its chief revenue officer to help pursue its
Confused.com's Brian the robot incarnated as interactive toy in consumer giveaway
Confused.com's Brian the robot brand character has been brought to life outside of the firm's TV advertising, and will be
McDonald's serves up 22 million books for kids
McDonald's has given away more than 22 million books as part of its 'Happy Readers' campaign, which launched in January
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